Skip to content

AI-moderated interviews

An interviewer that knows what to ask next.

Arbor’s moderator runs your interviews at scale, by voice, phone or video. It’s specialized for your field, gets smarter with every conversation, and is trained to do it right.

Get started How it’s trained

Arbor · AI-moderated interview

Live · 06:12

Former VP Operations at a specialty distributor

Former VP Operations · Specialty distribution

  1. Moderator · Opening

    Walk me through the last time your team replaced its ERP. What triggered it?

  2. “The renewal came in about 30% higher, and the warehouse module still couldn’t handle lot tracking.”

  3. Moderator · Probe

    Who owned that decision, and how long did the evaluation run?

  4. “Our CFO ran it. About five months, with three vendors on the shortlist.”

  5. Moderator · Clarify

    Of the three, which was hardest to say no to, and why?

  • Voice, phone or video
  • 90 languages
  • 10–30 minutes
  • On their schedule
  • Transcripts in minutes

Conducting Interviews

AI-moderated, or your call

Most studies use both: a few live calls to set the frame, then AI interviews to test it across many people.

Best for AI · Breadth: dozens of experts, customers or operators on the same questions Your call · Depth: senior, sensitive or high-stakes conversations
Who asks AI · Arbor’s moderator, trained for your field Your call · Your team, live
When AI · Any time, in the participant’s own time zone Your call · Scheduled, on your calendar
You get AI · Transcripts, themes and findings across every interview Your call · A recording, transcript and summary of each call

How it works

Four stages, in the order the work happens.

01

Create

You bring the question. The moderator builds the interview.

Interview goal

Test whether the target’s customers would renew at a 15% price increase.

Draft guide · 6 questions · ~15 min

  1. 01 Walk me through how your team chose the platform.
  2. 02 How did your last renewal go?
  3. 03 What would it take to switch?
  4. 04 If the price rose 15%, what would you do?
Share link QR code SMS invite

02

Interview

The moderator has the conversations, so your team doesn’t have to.

Live · 3 of 3 channels

Voice · Phone · Video

What made you start looking at other vendors?

“Our team doubled and the tool just didn’t scale with us.”

90 languages · in their own time

03

Understand

Scattered conversations become one clear picture.

Interview · IT decision-maker

“We shortlisted four vendors. Two dropped out because of integration effort.”

Insights assistant

Integration effort, not price, decided this evaluation. 9 of 15 interviews say the same.

04

Deliver

The finding arrives ready to share.

Live study

38 / 60
Complete
92%
Completion
11 min
Avg length

Completed interviews per hour

Specialized, self-improving interview agents

Not one interviewer. A specialist for the room.

Each moderator is trained on the conversations of its field, so it knows which answer matters and what to ask next.

  • Diligence

    “We lost two of our top ten accounts last year.”

    What did they win on: price, product or the relationship?

  • B2B and technology

    “We went with the incumbent.”

    Who in the room pushed for that, and why?

  • Industry operators

    “We moved two plants off that supplier last year.”

    What made the switch worth the requalification cost?

  • Licensed professionals

    “Prior authorizations slow most of my refills.”

    Which payers cause the most delays?

  • Employees

    “I don’t want my manager to hear this.”

    This is anonymous. Your name never reaches your employer. What would you change first?

Getting smarter

Every conversation makes the next one better.

  1. 01 Conversations Every interview, with participant consent
  2. 02 Researcher review Our team scores follow-ups and flags misses
  3. 03 Better follow-ups The moderator learns what a good probe looks like
  4. 04 Your next study Starts sharper than the last one

Study 1

Learns the follow-ups that matter.

Study 10

Connects patterns across studies.

Study 100

Knows what to ask before you do.

A learned follow-up Your next study

Doing it right

What a good interviewer won’t do.

Lead the witness
No loaded or yes-or-no questions that steer an answer.
Take sides
Neutral on brands, vendors and the question you’re testing.
Push for what’s off-limits
Steers away from confidential and non-public information.
Keep going when someone’s done
Wraps up politely, and pays them all the same.
Guess when it’s unsure
Hands sensitive moments to a human researcher.

Diligence call · former VP of sales

“I probably shouldn’t say, but their Q3 numbers aren’t public yet and they’re rough.”

Moderator · steered away

“Let’s leave anything non-public aside. From your own time there, how did deal sizes trend?”

Flagged for transcript review

Completion Rates

A conversation, not a form.

92%

complete an Arbor interview

<60%

complete a typical survey

Case study · Estes Express How Estes heard from 12,000+ drivers and service center staff, with 91%+ completion for each conversation.

AI-moderated interviews

Reach who you need, ASAP.

Find experts Talk to our team