The human knowledge network
AI-native research and expert access
Find the people who know.
Arbor finds, verifies and connects you with the consumers and industry experts who can answer your most important questions.
Trusted by teams at
Who’s on the panel
Screened, verified and ready to talk.
Source → Verify → Screen → Interview → Deliver
Arbor · Panel
Audience
- Industry experts
- Practitioners
- Licensed professionals
- Consumers
Verification
- ID
- Role
- Voice screen
People
Stage
Participant #A-3104
Plant manager · Ohio, US
Screened
- Identity
- Government ID matched
- Role
- Work email + employer confirmed
- Tenure
- 14 years in plant operations
Voice screen
“We moved reactor maintenance to a condition-based schedule two years ago. Downtime dropped, but staffing got harder.”
Participant #E-2291
Former VP of procurement · Illinois, US
Verified
- Identity
- Government ID matched
- Role
- Prior employer confirmed
- Conflict
- No current tie to the target
Voice screen
“Private label decisions came down to shelf facings, not price. Category managers fought for every inch.”
Participant #B-1187
IT decision-maker · London, UK
Interviewed
- Identity
- Government ID matched
- Role
- Owns security vendor budget
- Recency
- Evaluated vendors in last 6 months
Voice screen
“We shortlisted four vendors. Two dropped out at the proof-of-concept stage because of integration effort.”
Participant #P-0442
Licensed pharmacist · Montana, US
Screened
- Identity
- Government ID matched
- License
- State license verified
- Setting
- Rural county confirmed
Voice screen
“Half my refill delays are prior authorizations. The other half are distributor shortages we hear about last.”
Participant #C-5520
Recent purchaser · Texas, US
Delivered
- Identity
- Single, real person
- Behavior
- Cancellation confirmed
- Screen
- Consistent answers
Voice screen
“It wasn’t the price. The recipes started repeating, and I was throwing out half the vegetables.”
Participant #F-0918
Fleet maintenance manager · Georgia, US
Sourced
- Identity
- Pending
- Role
- Pending
- Screen
- Invited
Voice screen
“Voice screen scheduled.”
Case studies
The right expertise, on demand.
-
Hearing from the people closest to the freight
12,000+ drivers and service center staff
Read the story
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Global tool manufacturer
Letting tradespeople design the tools
140 tradespeople interviewed by voice
Read the story
-
What guests want from a fondue night
585+ voice interviews after service
Read the story
-
Turning engagement data into a plan
+10.5 eNPS points, year on year
Read the story
-
Gothic Landscape
Hearing how the work actually runs, branch by branch
Read the story
Interviews
Your call or AI-moderated.
Your call
Live · 18:42
YouYou
Former VPFormer VP of procurement
-
You
Walk me through the last time you changed a supplier.
-
Former VP of procurement
It took eight months. Quality signed off in week two; procurement took the rest.
-
You
What held procurement up?
AI-moderated interviews
38 of 60 complete
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Recent purchaser · Meal kits Complete
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Store manager · Grocery · 9 yrs Complete
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ICU nurse · Hospital · 11 yrs In progress
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Fleet maintenance manager · Logistics · 7 yrs In progress
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Licensed CPA · Lease accounting In progress
Findings
Every answer traces back to who said it.
Arbor · Findings
Why do customers switch, and what would have kept them?
-
Early friction, not price, drives most switching.
9 of 15
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Alternatives come from people they trust, not ads or rankings.
6 of 15
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Loyalty breaks after one problem nobody resolved.
4 of 15
Evidence · finding 01
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“It wasn’t the price. Getting it to work took longer than I had patience for.”
#C-4127 Recent switcher · Consumer
-
“Price came up once. The first month came up in every exit conversation.”
#E-3368 Former head of CX · Subscription
15 verified customers and experts · transcripts attached
