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Our approach

AI does the legwork. People hold the knowledge.

Arbor is AI-native, end to end. Here’s how we find the right people, how we know they are who they say, and where our team steps in.

Where people come from

The right channel for each request.

Direct
Targeted outreach to the people your question names, wherever they work.
Partners
Associations, communities and specialist networks that already have their trust.
Panels
Used where they fit, never as the only option, and always screened again.
Our network
People who have taken part before, opted in, and agreed to be invited again.

What we check

Checked before the interview, not after.

Identity
We confirm a participant is a real, single person.
Role and tenure
We confirm what they do and how long they have done it.
Voice screen
A short AI voice conversation checks they know what they say they know.
Consent
Each person chooses what they share, and whether it can be reused.

Participant #A-3104

Plant manager · Specialty chemicals

  • ID verified
  • Role confirmed
  • Screen passed
  • Reuse consent

How we keep it high

Quality is designed in, not inspected after.

  • Screened against your criteria

    Every screener is written for your actual research need, not a generic profile.

  • Low-effort answers caught early

    The voice screen flags mismatches and rehearsed answers before anyone reaches your study.

  • People where judgment matters

    Our team reviews the hard cases, and stays with you from audience definition to insights.

End to end

Source. Verify. Screen. Interview. Deliver.

One partner from audience definition through insights.

  1. 01

    Source

    AI finds and ranks likely matches across channels.

  2. 02

    Verify

    Automated identity and role checks, reviewed when unclear.

  3. 03

    Screen

    AI voice screens, matched to your criteria.

  4. 04

    Interview

    Human-led or AI-moderated, your choice per study.

  5. 05

    Deliver

    People, transcripts and findings, packaged.

What AI does

Finding, matching, screening and first-pass verification, at speed, on every request.

What people do

Define the audience with you, review the hard cases, and stand behind the result.

Get started

One partner, start to finish.