Skip to content

Synthesis and reports

From hundreds of conversations to one clear answer.

Arbor turns every interview and call into themes, quotes and findings, and reads your own data alongside them. When the work needs a finished deliverable, our research team builds it with you.

Ask Arbor

ERP pricing diligence

Would customers absorb a 15% price increase, and does management’s churn number hold up?

Most would, with one exception. 34 of 58 interviews say switching would take nine months or more. But 11 of 14 customers under 200 employees are already pricing alternatives, and the 4% churn figure in the data room doesn’t break out that segment.

  • “We’d grumble and pay. Ripping it out means re-implementing the warehouse.” · Former VP Operations, verified employment
58 interviews 6 expert calls target-customer-cohorts.xlsx

In the platform

The analysis runs while the study does.

No waiting for fieldwork to close. Arbor reads every conversation as it arrives, and everything you add to it.

  • Themes and findings

    Every interview and call is coded as it arrives, so patterns show up while the study is still running.

  • Ask Arbor

    A research assistant that answers questions across every conversation, with the quotes behind each answer.

  • Bring your own data

    Add data room files, past expert call transcripts, survey exports and CRM notes. Arbor reads them alongside what it heard.

  • Quotes with receipts

    Every claim links back to the moment someone said it, with who they are and how we verified them.

  • Shareable reports

    Findings, quotes and recommendations in a link your stakeholders can open, not a folder of files.

  • Proactive alerts

    Flags a new theme as it emerges, with a suggested next question or next study.

The research team

A research firm, when you need one.

Arbor’s forward-deployed researchers work alongside your team, inside the study. They bring the judgment; the platform brings the speed.

  1. 01 Shape the question Turn an investment or business decision into a research plan: who to hear from, what to ask, how many.
  2. 02 Watch the hard cases Review edge cases and contradictions the numbers alone would smooth over.
  3. 03 Curate the deliverable Build the readout your audience needs, from a one-page memo to an IC-ready deck.
  4. 04 Present it Walk your team or your client through what came back and what to do about it.

What they deliver

  • Investment committee memo
  • Executive readout deck
  • Quote bank
  • Customer and competitor deep dives
  • Data tables and appendix
  • Live readout session

Built from the same verified conversations and quotes you can open in the platform, so every slide traces back to a source.

Two ways to work

Do it yourself, or do it with us.

Every study starts in the platform. Add the research team for the ones that need it.

Who does the synthesis Platform · Arbor’s platform, as conversations arrive With our team · The platform, plus Arbor researchers
You get Platform · Themes, quotes, Ask Arbor and a shareable report With our team · All of that, plus a curated deliverable built for your audience
Best for Platform · Teams who want to explore the data themselves With our team · Diligence, investment decisions and client-ready work

Synthesis and reports

Turn conversations into decisions.