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Case study · Consumer and guest experience

What makes a fondue night feel like an occasion?

The Melting Pot was about to take a new service model network-wide. First it asked the people at every table, shift after shift, which new touches guests loved and which ones slowed the night down.

The Melting Pot
Friends dip forks into a shared pot of fondue at the table
585+
Voice interviews after service
3,100+
Minutes of recorded conversation
12 wks
Of daily listening

The challenge

A new service model changes what every guest sees: new steps at the table, new moments, new timing. The Melting Pot needed to know how each change was landing before it rolled out to every restaurant.

Feedback came through calls and manager notes, so the loudest voices set the story. Nobody could say which new touches guests loved, which ones felt like a wait, or what it all cost the people running the floor.

How Arbor helped

After each shift, servers and managers scanned a QR code in the back of house and talked for a few minutes about the night: what guests reacted to, what slowed a table down, what they would change.

The two groups were asked separately, every day for twelve weeks. Arbor turned each night of answers into themes, so guest reactions showed up the week they happened.

What guests told them

  1. 01

    Guest reaction

    One new touch, two very different tables

    Picking a colored fondue fork was the most popular new touch at celebration tables. Regulars read the same step as a delay, so the night needed to flex by table.

  2. 02

    Service flow

    The restaurants had already invented the fix

    Some locations brought the forks out with the salad. Once that spread, on-time delivery rose from four shifts in ten to six.

  3. 03

    Shift ratings

    Every low score came with a reason

    An unfavorable shift rating came back with its cause attached, a missing kitchen expediter, so the fix was a staffing call, not a guess.

What came back

Guest moments

46 of 54

managers turned a reservation note into a real moment for a guest that shift.

Get reservation notes to the floor before service

At the table

2 in 3

servers said water service slowed their shift, because the glasses were too small.

Change the glassware, not the process

Training

55%

of managers named a printed recipe card as the most helpful tool in the new model.

“We were hearing that the new model was working. What we had not heard was what it cost the people running it, shift by shift. Seeing the friction points in real time let us adjust our approach far quicker than we could have on our own.”
Matthew Zurcher VP of Franchise and Restaurant Operations, The Melting Pot

Why it worked

Nothing had to be written down
A few minutes of talking after a shift, on a phone, with no forms to fill in.
Heard daily, not quarterly
Twelve weeks of nightly answers, so a guest reaction surfaced while there was still time to act on it.
Two groups, asked separately
Servers and managers each had their own interview, so one view never drowned out the other.

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What would your guests tell you?