# Arbor > Arbor is a B2B SaaS company whose product, Umi, is an AI researcher that runs natural, voice-based interviews with frontline employees and customers at scale, then turns thousands of conversations into operational insights and recommendations enterprise leaders can act on. Umi works in four stages — Create, Listen, Understand, and Act — and is built for the enterprise with SOC 2 Type 2 certification, end-to-end encryption, and GDPR & CCPA compliance. ## Product - [Product overview](https://www.findarbor.com/product): How Umi designs interviews, runs AI voice conversations with your frontline, and turns them into reports, dashboards, and recommendations. - [Security](https://www.findarbor.com/security): Enterprise-grade security and compliance — SOC 2 Type 2, end-to-end encryption, 24/7 monitoring, GDPR & CCPA. ## Solutions by role - [Operations](https://www.findarbor.com/solution/industry/solutions): Spot operational issues and root causes before they hit customers, cost, or safety. - [People & HR](https://www.findarbor.com/solution/industry/people-hr): Understand what drives turnover and retention; intervene before issues escalate. - [Customer Experience](https://www.findarbor.com/solution/industry/customer-experience): Capture the in-store experience as customers live it, at scale. - [Executives & Transformation](https://www.findarbor.com/solution/industry/executives-transformation): Ground transformation in frontline reality with board-ready insight. - [Safety & EHS](https://www.findarbor.com/solution/industry/safety-ehs): Surface hazards early by hearing from the people closest to the risk. ## Solutions by industry - [Logistics & Freight](https://www.findarbor.com/solution/role/logistics-freight): Reduce incidents and improve driver retention by listening to your fleet. - [Construction](https://www.findarbor.com/solution/role/construction): Prevent safety issues and project delays by hearing from crews on site. - [Manufacturing](https://www.findarbor.com/solution/role/manufacturing): Surface efficiency and quality gaps across plants from operator insight. - [Hospitality](https://www.findarbor.com/solution/role/hospitality): Improve guest experience and staff satisfaction. - [Retail & QSR](https://www.findarbor.com/solution/role/retail-qsr): Fix store-level issues early and act consistently across locations. ## Resources - [Blog](https://www.findarbor.com/blog): Articles on AI voice interviews, frontline intelligence, people analytics, and operational decision-making. ## Company - [About Arbor](https://www.findarbor.com/about-us): Our mission to unlock the power of internal knowledge and turn frontline voices into insight. - [Contact / Book a demo](https://www.findarbor.com/contact-us): Talk to the Arbor team and see Umi in action. - [Terms of Service](https://www.findarbor.com/terms): Terms governing use of the Arbor website and services.